It’s no secret that we love entrepreneurship around here. But what happens when you actually like your job and want to do both – have a kick-ass career and grow your own business?
In this episode, we talk to a woman who has done just this – and maintained her success for YEARS!
Meet Lindsay Diven, a force to be reckoned with in the Architecture, Engineering, and Construction (AEC) industry. As if nearly 20 years of marketing success under her belt wasn’t enough, Lindsay is also an entrepreneur, expertly running her training company, Marketers Take Flight, for 11 years and hosting the Marketers Take Flight Podcast for nearly three years. She’s also a real estate investor, wife, and mom of two kids. How does she do it all?
Listen to find out!
Table of Contents
- What’s it like to excel in a demanding corporate job, build and sustain for your own company for 11 years, and grow your podcast?
What’s it like to excel in a demanding corporate job, build and sustain for your own company for 11 years, and grow your podcast?
In this episode, we’re delighted to chat with someone who truly embodies the spirit of innovation and entrepreneurship while successfully balancing an incredibly successful 9-5 career – Lindsay Diven! Lindsay is not only a dynamic professional who’s won awards for her leadership in the Architecture, Engineering, and Construction (AEC) industry; she also generously shares her knowledge with other AEC marketers through her training company and podcast, Marketers Take Flight.
We kick off the episode with Lindsay sharing her in-depth knowledge about marketing’s unique role in the AEC vertical. Next, Lindsay shares her inspiring journey, from the initial idea to building a platform that empowers marketers across the globe. This segment is particularly insightful for those looking to turn their passion into a thriving venture.
We also explore the secret sauce behind Lindsay’s ability to excel in her demanding career while simultaneously growing her own company. She shares invaluable advice on how to leverage your skills, time, and resources to attain success on multiple fronts.
In this episode, you’ll learn:
- Unique insights into marketing within the Architecture, Engineering, and Construction (AEC) industry.
- How to successfully manage and grow your own venture while excelling in a full-time career.
- The critical factors industry leaders consider when hiring freelancers.
- Practical advice on managing a diverse workload without compromising your commitments.
- Valuable tips on juggling a full-time job, a growing business, and personal responsibilities effectively.
00:04:43 What marketing looks like in the Architecture, Engineering, And Construction (AEC) vertical
00:09:07 How Lindsay founded her training company, Marketers Take Flight
00:11:24 How Lindsay has been able to excel in her career while growing her own company
00:15:06 What Lindsay looks for when hiring a freelancer
00:18:40 How Lindsay got started in real estate investing
00:23:09 Lindsay’s tips for managing a full-time job and a growing business while being a great wife and mother
About Lindsay Diven
For more than 17 years, Lindsay Diven has worked with architecture and engineering firms to build sales and marketing strategies that resulted in increased revenue growth and profit. This included serving as a Marketing Director and Principal for a 300-person A/E firm. In that role, she was a member of the executive team responsible for leading the firm’s marketing and business development strategy and oversaw six market lines with a team of 16 sales and marketing professionals.
Now, she is the marketing and sales manager for Full Sail Partners. She oversees marketing campaigns to position the firm as a leading provider of Deltek Vantagepoint and Blackbox Connector software solutions and business consulting for A/E/C firms.
She is also the founder of Marketers Take Flight, an A/E/C-industry-specific marketing and business development training company, hosts a podcast by the same name, and is the creator of The Proposal Pro Course.
Outside the office, she is married to an amazing man, has two kids, and a labradoodle; attempts to work out regularly; and enjoys a glass of wine. She’s addicted to real estate investing and her beloved Florida Gators.
Connect with Lindsay
Lindsay Diven’s LinkedIn Profile
Marketers Take Flight LinkedIn Page
Lindsay on Instagram
Link to the Full Focus Planner recommended by Lindsay
Noteworthy Quote From This Episode
“When I’m first talking to a freelancer, I really pay attention to the questions they’re asking me … if they’re insightful questions and if they’re trying to dig deeper. A lot of times I know the end product, but I don’t necessarily know exactly what I want. So I look for freelancer who is asking those questions. The second thing is whether or not they have a process that they follow. Usually, I’m hiring a freelancer because I don’t have time. So I don’t want to figure out a process. I look for a freelancer that comes to me and says, ‘Okay, here’s what we’re gonna do.’ A third thing I look at is the kind of industries that you’ve worked in. I don’t really care if it’s necessarily AEC. But I do look for commonalities. There are things in our industry where we have clients who have multiple decision makers, long sales cycles, and we’re working with these really super smart technical experts, and we need to translate their knowledge. So I look for a freelancer’s experience in similar types of industries.”
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