Can the secret to thriving in freelance writing be more than just great writing?
In this episode we sit down with one of the pioneer business coaches focused on helping freelance writers, the one and only Ed Gandia!
Listen in as we chat about Ed’s fascinating journey, starting from the competitive trenches of corporate sales in the early 1990s, where he harnessed the power of effective selling – a skill transcending far beyond just sales. Discover how his unique strategies and resourcefulness laid the groundwork for a lucrative freelance writing and coaching career.
Ed sheds light on the holy grail of freelancing — achieving freedom and flexibility without compromising income. In a world where advisory services are becoming increasingly valuable, Ed emphasizes the importance of offering more than just content writing. Learn how to leverage AI for ideation, messaging, and even streamline your services to enhance quality and value.
Don’t miss this episode!
In this episode, you’ll learn:
- The importance of viewing your writing as a business rather than just a side hustle or craft
- Strategies for using AI tools to increase efficiency and focus on higher-level work
- Ways to monetize your expertise through advisory services and project roadmapping
- Tips for establishing boundaries to maintain a sustainable freelance lifestyle
- How to create a master fee schedule to determine optimal pricing for your services
- Advice for freelancers who are also caregivers on setting business standards and upholding boundaries
0:01:12 – Ed Gandia’s background and journey to freelancing
0:07:39 – Mindset shifts that allowed Ed to see freelancing as a business
0:10:38 – Impact of technology changes like AI and how the writing industry has evolved
0:16:11 – Ed’s perspective on AI in 2023 and the three phases of adoption
0:22:07 – Monetizing your expertise through advisory services and project roadmapping
0:28:00 – Tips for determining optimal pricing, like using a master fee schedule
0:32:11 – Advice for freelancers who are also caregivers on setting boundaries
0:35:28 – Where to find Ed’s free resources and learn more about his offerings
About Ed Gandia
Ed Gandia is a business-building coach and strategist who helps freelance writers and copywriters earn more in less time doing work they love for better-paying clients.
He’s the founder of High-Income Business Writing blog and podcast, where he teaches thousands of freelance professionals at all levels how to deploy simple systems and frameworks for growing your income with better clients.
Ed spent 12 years in corporate sales. During that time he developed repeatable strategies and processes for landing profitable, long-term clients faster and with less effort. He then applied many of these same approaches to his freelance copywriting business, enabling him to build a six-figure solo practice in 27 months.
His High-Income Business Writing podcast is one of the top freelancing and writing podcasts on Apple Podcasts. And his insights and advice have been featured in Forbes, Inc. magazine, Fast Company, CNN Radio, CBS Radio News, The Christian Science Monitor, The Atlanta Journal Constitution, DM News, AirTran Airways’ Go magazine and The Writer, among others.
He and his family live outside of Atlanta, Georgia.
To download a free copy of his latest book, Earn More in Less Time: The Proven Mindset, Strategies and Actions to Prosper as a Freelance Writer, go to www.b2blauncher.com.
Connect with Ed
Noteworthy Quote From This Episode
“You need to set those boundaries and you need to uphold those boundaries. If you can do that, then this business becomes sustainable. If you don’t, you will create the worst job on the planet with the most tyrannical boss ever – the boss being YOU.”Ed Gandia
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Find Your Best Business Niche!
We’ve just released our “Niches Get Riches” Brainstorming Worksheet – and it’s absolutely free! This worksheet will help you identify the most profitable niches for your freelance writing business. Simply download and go through the prompts to explore potential niches that will quickly set you apart in the marketplace! Grab your copy here: https://pages.talkfreelancetome.com/
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