How do you balance a thriving freelance writing career with the challenges of parenting young children?
On this episode of The Talk Freelance To Me Podcast, host Ashley Mejia sits down with B2B writing expert and fellow mom Sarah Greesonbach to discuss the highs and lows of juggling creative work with raising a family.
Sarah shares her raw and candid journey of motherhood, from feeling unprepared for the loss of control and dignity that comes with parenting, to learning the importance of balance through trial and error. Listen in as we chat about setting boundaries, coping with comparison, and cultivating satisfaction in both work and family life.
Plus, get an insider’s look at trends shaping the future of B2B content, from original research to leveraging subject matter experts. This episode provides invaluable insights for any freelancer parenting young kids and striving for both success and sanity!
In this episode, you’ll learn:
- About the challenges of balancing a thriving freelance writing career with parenting young children, from two experts in the field
- Strategies for maintaining balance and preventing burnout when juggling work and family responsibilities
- Tips for setting boundaries and protecting your mental health as a creative professional and parent
- How to set goals for your business without falling into the comparison trap
- Emerging trends in B2B content marketing, like original research and leveraging subject matter experts
- About the limitations of AI and why human expertise will continue to be valuable
Time Stamps
01:52 Meet Sarah Greesonbach
03:46 Challenges of balancing work and parenting as a freelancer
05:22 Lack of control and surrendering control in parenting
08:57 Finding balance and preventing burnout through limiting workaholism
13:30 Authenticity in writing and business, and avoiding the comparison trap
16:37 Emerging trends in B2B content marketing
18:48 Value of human expertise overAI in connecting with audiences
20:36 Sarah’s offerings through B2B Writing Institute in 2024
About Sarah Greesonbach
Sarah Greesonbach began her career with a Masters in Arts in Teaching and Bachelors in Arts in English from James Madison University. After a short career in secondary education, she gained experience writing and editing in the government contacting space before moving into B2B marketing as an in-house Senior Content Writer.
In 2013, she founded B2B Content Studio, a freelance consultancy that helps agencies and Fortune 500 technology companies in the HR, retail/e-com, and higher education space develop B2B content marketing assets like original research, white papers, thought leadership articles, case studies, and more, working with brands like Google, Adobe, ADP, Stanford University, and more.
In 2020, Sarah founded the B2B Writing Institute, a rigorous training program that prepares writers for a vibrant career in B2B. B2BWI’s flagship course, Foundations of B2B Writing, has introduced 1000+ writers to the possibility of an empowering and financially rewarding career in B2B writing, and the Institute hosts a monthly Open House to answer a wide range of questions from both aspiring and established B2B writers. Connect with Sarah on LinkedIn.
Noteworthy Quote From This Episode
“I specifically was dumb. I thought it would be super fun, relaxing and satisfying constantly. I’m only recently out of the phase where at the end of the night, you take your shirt off and a binky falls out and a hot dog … the amount of chaos and lack of control.”
Sarah Greesonbach reflecting on Motherhood
Listen Now
Click the player above to listen to the episode. We’re also available on all major podcast platforms including: Amazon Music, Apple Podcasts, Spotify, Google Podcasts, iHeart Radio, Podcast Addict, and Deezer. You can also find all episodes on our Buzzsprout page.
Watch This Interview on YouTube! Subscribe here!
Find Your Best Business Niche!
We’ve released our “Niches Get Riches” Brainstorming Worksheet – and it’s absolutely free! This worksheet will help you identify the most profitable niches for your freelance writing business. Simply download and go through the prompts to explore potential niches that will quickly set you apart in the marketplace! Grab your copy here: https://pages.talkfreelancetome.com/
Let’s Get Social
Love the podcast so far? Rate and review us if you use Apple Podcasts and join in the freelance conversation on Instagram, Facebook, TikTok, Twitter, and YouTube! You can also connect with Ashley on LinkedIn and check out our boards on Pinterest!
